Ladies Vs Baba: Baba Ramdev On Being Yog Guru, Business Guru (Full Episode)

Yog guru Baba Ramdev has become a power to reckon with in the business world with his brand 'Patanjali' posting a turnover of Rs 5,000 crore in 2015-16. 'Patanjali' aims to double its turnover to Rs 10,000 crore in 2016-17. Here, Pantanjali's 'unpaid brand ambassador' Baba Ramdev talks to Aaj Tak team on the secret behind his success.


AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.

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