How to think like an Art Director with Maria Lee -- r/Advertising School

Art Direction is a fundamental creative discipline in advertising, and it's one that often goes misunderstood by those outside the role. Art Directors aren't necessarily designers (although those career paths can intersect). Learn from Maria Lee, Associate Creative Director at Goodby Silverstein, about how Art Directors think. what they look for in portfolios, and how they make decisions.

-----------------------------------------------------------------------------------------

To learn more about r/Advertising School, feel free to visit www.rAdvertisingSchool.com

You can participate in r/Advertising School within the r/Advertising community on Reddit: www.reddit.com/r/Advertising

View the assignment corresponding with this lesson here:   / radvertising_school_assignment_5_how_to_think