Скачать или смотреть Best Management Practices for Digital Projects 1 and 2 - Digital Agency Coaching

Managing digital projects comes with a unique set of challenges. Our Best Management Practices will help you stay within budget, on time, and make clients happy every time.

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We all know that running a digital agency and its projects pose its own set of challenges. How do you set expectation levels when you're not delivering a tangible product? How do you prevent scope creep? What are appropriate communication standards? And most importantly, how do you remain profitable during this entire process?

This 4 part series will give you my 8 Best Management Practices to help answer all of those questions and more. Following these BMPs will ensure that your agency, project managers, and clients are happy every time. I didn’t pull these out of thin air I learned most of these lessons the hard way. So save yourself the trouble and take these BMPs, share them with your project managers or account executives, and watch the complaints go down and your productivity go up.

1. Never Jump Ahead

It doesn't matter if you have 4 steps, 8 steps, or 332 steps, never skip one! If you skip a step it's going to come back and bite you in the ass. You must have a clearly defined project lifecycle to walk the client through and you must follow that process every time. You cannot effectively do a design for a website if the copy isn't completed. If you do try to do a design you’re going to be jumping back-and-forth between getting copy approved and getting designs approved and you’re going to waste your time and the clients.

So if someone comes to you and tells you to take the copy from their existing website and go for it, that’s okay. Just make sure you take that copy, put it in a Word document, and have them sign-off on it. Then, and only then, can you move onto the design phase. This is so important because later on when they decide that they don’t actually like the copy and they want to change it, you can say, “No problem, here’s your change order form.”

2. Quality Assurance

Do not take a website or an ad that is 80% done and send it to a client. If you send it over to them and it's not 99% done then all they will see are errors. This will make them upset and that feeling will carry over into the rest of the project. From that point forward, they’re going to be on guard looking for mistakes and if you do make just one they will chew your ass out. After all, you promised high quality.

It's your job as the agency owner to ensure that your project managers and account executives are only delivering excellence. It’s easy to create a happy client if you deliver excellence every single time. Once you make them a happy client and they see how great your processes are and how high quality your work is, if you send them something that isn't perfect they'll see it as an anomaly and they'll brush it off.

There you have it, the first two best management practices. Make sure you’re following your project lifecycle steps in order and make sure you’re putting out high quality work that you’re proud of every time. Be on the lookout, we’ve got Part 2 coming out soon where you’ll get two more BMPs.

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Be sure to watch the rest of the series:
BMPs 3 & 4    • Best Management Practices for Digital Proj...  
BMPs 5 & 6    • Best Management Practices for Digital Proj...  
BMPs 7 & 8    • Best Management Practices for Digital Proj...  

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-Lee