Скачать или смотреть How to Improve Your Amazon Click-Through Rate: Main Image Masterclass to Boost Sales

In this video, you’ll learn how to fix your Amazon main image to boost CTR and win more sales. This Amazon images masterclass shows step-by-step strategies to optimize your product photos for higher clicks and conversions.

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Imagine adding $30,000/month without spending a dollar more on PPC. That’s what happened when we lifted one product’s CTR by 21%—and ACOS improved by 20%. In this masterclass, I’ll show you how to engineer scroll-stopping main images that boost CTR, lower CPCs, and compound your organic rankings. You’ll see real examples across categories and a step-by-step testing framework (PickFu/Product Pinion → Manage Your Experiments → SQP) you can copy today.

What you’ll learn

Why CTR is the gateway to impressions → traffic → conversions

Benchmark CTRs (global + by category) to judge your performance

The #1 lever: main image upgrades that “pop” in crowded SERPs

Category playbooks: Kids, Pets, Supplements, Home/Storage, Electronics, Furniture, Fashion, Kitchen, Travel/Outdoor, Beauty

Handling ToS/suppression concerns (and why the ROI still wins)

3-step testing system: Pre-test polling → Amazon A/B (MYE) → SQP deep-dive

Continuous optimization: when to retest, what to watch in Brand Analytics/SQP

Conversion essentials so those extra clicks actually buy

Who this is for

Brand-registered sellers, 7–8 figure operators, and agencies who want faster sales velocity, cheaper traffic, and defensible rankings—starting with the thumbnail that runs your whole funnel: the main image.

Resources mentioned

PickFu / Product Pinion (pre-test polling)

Amazon Manage Your Experiments (true A/B)

Search Query Performance & Brand Analytics (diagnose keyword-level CTR)


Video Timestamps:

00:00 Hook: +$30K from 21% CTR lift
00:42 Why CTR Matters
01:32 CTR Benchmarks (Global)
02:18 CTR by Category
03:20 Main Image = #1 Lever
04:06 Category Playbooks (Overview)
04:24 Kids’ Products
04:54 Pet Products
05:22 Supplements
05:56 Home & Storage
06:26 Electronics & Accessories
06:58 Furniture & Décor
07:24 Fashion / Apparel
07:50 Kitchenware & Cookware
08:14 Travel & Outdoor
08:36 Beauty & Personal Care
09:04 Extra Image Tweaks That Win
09:36 ToS/Suppression: Reality Check
10:04 Testing 1: PickFu/Product Pinion
10:56 Testing 2: Manage Your Experiments
11:54 Testing 3: SQP Deep Dive
12:46 Continuous CTR Testing Cadence
13:28 ROI of CTR (Rankings & CPC)
14:08 Conversion Matters (Beyond CTR)
14:44 Conversion Checklist
15:34 5-Step Action Plan
16:16 Live Walkthrough: Home & Kitchen
17:34 Live Walkthrough: Supplements
18:46 Live Walkthrough: Pet
19:54 Tracking Dashboards (BA + SQP)
20:38 Pitfalls & Quick Wins
21:26 Recap & Next Steps
22:10 CTAs & Resources


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