Скачать или смотреть How Woo Merchants Get Ready for the Biggest Sales | Prepathon 2025

📣Kick off Day 2 of Prepathon with a practical panel on Black Friday prep for WooCommerce stores. James Scamp, Chris Badgett, and Andrew Comb share what actually works: starting early, keeping pricing/margins sane, building simple but effective promos, hardening your tech stack, and using human-first tactics (trust, support, reviews) to win the busiest season of the year.

✨ What You’ll Learn

How to plan Black Friday earlier (and why “Black Friday all November” works)
The must-have assets: landing page, banner, basic email sequence, social/retargeting
Pricing and discount strategy by margin, plus bundles, bonuses, and expansion revenue
Tech readiness: hosting headroom, caching/CDN, uptime and checkout flow tests
Multi-channel realities: marketplaces, theme swaps, price CSVs, and automation gotchas
Trust builders: reviews, fast support, transparent stock and honest urgency


🧠 Quick Takeaways

Don’t wing it—project manage the campaign and reuse the playbook each year
Start earlier than competitors; most purchases still pile up near the deadline
Keep offers simple; confused minds don’t buy
Big discounts work when margins/LTV support them; bonuses can differentiate
Test everything (checkout links, coupons, timers, emails) before go-live
Scale infra for the spike; monitor uptime and key user flows
Reviews and responsive support often beat “me-too” pricing in crowded niches

🗣️ Speakers

James Kemp - Core Product Manager for Woocommerce
Chris Badgett - Founder and CEO at LifterLMS
Andrew Comb - Woocommerce Merchant

🕒 Timestamps

00:00 – Welcome and panel setup
03:30 – Planning and timing that win
08:30 – Offers, pricing, and promotions
13:30 – Marketing assets and channels
18:30 – Tech readiness and reliability
25:00 – Psychology, trust, and differentiation
34:30 – Q&A highlights and closing tips

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