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Revitalized Shopping Center ‘Marstall’ Opens in Ludwigsburg

Retail Concept + Storytelling: After a complete refurbishment based on a new concept, the shopping center ‘Marstall’ reopened its doors in Ludwigsburg’s city center! Schwitzke & Partner was commissioned to create a new design concept for the project developer ECE; Schwitzke Graphics developed the center’s new brand story.

Marstall Center, with a total floor space of just under 26,000 square meters, houses around 70 shops. The new concept and interior design are supposed to breathe new life into the somewhat dated building complex and to attract new customers. Schwitzke was involved very early in the development of a radical repositioning strategy. During the elaboration of a comprehensive new design language - from the logo, consistent motifs and storytelling all the way to interior design - the analysis of Ludwigsburg’s historic city center was the first focus point. A baroque palace, second in size only to Versailles, is located just a few minutes from the shopping center; in the past, the surrounding area contained a multitude of horse markets and stables. The thematic focus on horses and riding stables is the common theme in the entire building and serves to create the center’s brand.

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