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In the U.S.–China rivalry, power today isn’t decided only by ports, railways, or billions in loans—it’s decided by who controls the story. Through the Belt and Road Initiative, China hasn’t just built infrastructure in Latin America; it has built a narrative. Using state-backed media, journalist training, and local partnerships, Beijing frames itself as a respectful development partner offering fast delivery and non-interference. Meanwhile, the United States mostly responds with warnings—about debt traps, security risks, and opaque deals—without offering equally visible alternatives. For countries desperate for development, fear-based messaging often falls flat.