SEO 101 Learn to Rank Higher - Jennifer DeRosa - 03/19/2024

It's time to demystify the world of Search Engine Optimization for small business owners. In today’s digital world, being visible online is not just an advantage; it’s a necessity. Jennifer DeRosa of Toto SEO and Toto Coaching will empower you with practical, actionable SEO strategies to elevate your online presence and help you rank higher in search engine results.

You will learn:
• SEO Basics: Understand what SEO is and why it's crucial for your business.
• Keyword Research: How to find and target the right keywords that your customers are using.
• On-Page Optimization: Discover how to optimize your website's content and structure to improve rankings.
• Local SEO: Specifically tailored for local businesses, learn how to rank higher in local search results.
• SEO Tools and Resources: An introduction to essential tools and resources that can help streamline your SEO efforts.
• Common SEO Pitfalls and how to avoid them.

Presenter: Jennifer DeRosa
Jennifer is the founder of Toto SEO & Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build an effective website. She is an MIT graduate in No Code AI and ML, and the author of “Building DIY Websites for Dummies”.

She sold her successful website development agency, TechCare to coach others. Prior to forming TechCare, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein.

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SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.