Скачать или смотреть How the Music Industry Really Works | Music Industry Foundations (Module 1)

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While live performances remain a major source of income for many artists, the digital era has dramatically reshaped the value of music rights and the way revenue is generated across the industry. Today’s landscape requires artists and music professionals to understand multiple income streams and long-term ownership strategies in order to build sustainable careers.

In this course, Hillz Beat guides you through a practical analysis of how money flows through the modern music industry. You will examine both the historical foundations and the current realities of music revenue, exploring how different industry participants, artists, managers, labels, entrepreneurs, and music businesses are affected. The course also introduces the legal and structural framework that shapes career viability, while encouraging forward-thinking approaches to emerging and alternative revenue opportunities.

By the end of the course, you will be able to:

► Evaluate the role of sponsorships, endorsements, and brand partnerships in sustaining artists and their professional teams
► Assess the sustainability of record labels and label services in today’s digital-first music economy
► Analyze revenue streams within the live music sector, including touring, festivals, and merchandising
► Examine how the digital economy has changed the value and exploitation of copyrights
► Analyze how artists create ancillary businesses and how those ventures impact the broader music industry
► Evaluate crowdfunding and fan-supported models as capital resources for music careers and businesses
► Assess the long-term sustainability of revenue from music products and recordings
► Interpret the role of technology companies and platforms in supporting and expanding recorded music revenue

About Hillz Beat

Hillz Beat is a music producer and educator focused on bridging the gap between creativity and real-world music business knowledge. Through practical instruction and industry-based insights, Hillz Beat helps artists and music professionals understand how the music industry truly works, empowering them to make informed decisions, protect their value, and build sustainable careers.

About This Course

This course is part of a foundational music business series designed to provide clear, real-world understanding of industry structure, revenue models, and decision-making power. The curriculum is built for independent artists, signed artists, managers, and music executives seeking practical industry literacy rather than theory.

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Website: www.hillzbeat.com

Hillz Beat | Music Industry Foundations | Music Business | Music Industry | Artists | Producers | Managers | Executives | Touring | Merchandising | Copyright | Revenue Streams