Go-To Skincare's Kerry Guthrie on Sustainable Beauty Packaging Insights

An insightful and candid discussion with Kerry Guthrie, Group Product Manager at Go-To Skincare, and Edward Whitehead, Head of Strategy at Phantm. In this insightful webinar, Kerry shares Go-To's journey towards more sustainable packaging, from their early experiments with ocean waste plastic to refillable and PCR (Post-Consumer Recycled) packaging.

Discover the complexities of managing a sustainable supply chain in the beauty industry, the challenges of balancing aesthetics with recyclability, and the importance of future-proofing packaging for an uncertain regulatory landscape. Kerry also highlights the critical role of transparency in building consumer trust and how Go-To embraces the philosophy of "failing fast" to innovate and adapt quickly.

Whether you're a sustainability professional, packaging expert, or simply passionate about the future of sustainable beauty, this webinar offers valuable insights and practical advice on navigating the evolving landscape of sustainable packaging.

Topics covered:

Go-To Skincare's evolution in sustainable packaging
Managing the complexities of the supply chain
The future of sustainable packaging in beauty
Learning from failures and adapting quickly
Building consumer trust through transparency

Watch now for valuable knowledge and practical tips on making sustainable packaging decisions that benefit your business and the planet.

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