How to assess authentic customer demand in new markets

Описание к видео How to assess authentic customer demand in new markets

You’re considering moving to a new market, there’s some demand but you don’t know if it’s authentic or enough to necessitate the move.

Pay4Me CEO, Sunday Paul Adah has had to wrestle with those thoughts. In this clip, he shares how he approached it.

The clip is from the Business Expansion: Fintech Edition event held on July 19, 2024.

Watch the full conversation here:    • How fintech startups approach market ...  

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