Скачать или смотреть Jaime Cerreta on Headlines, Heart & Holding Space for Arizona’s Stories

Inside the life of the Arizona's Family 3TV reporter —and what really happens behind the scenes. Jaime Cerreta is more than a familiar face on Arizona’s morning news—she’s a storyteller with deep roots in the Valley and a heart that breaks wide open for her community.

00:00 – Meet Jaime Cerreta: Emmy-winning journalist with deep Arizona roots
01:10 – Candy factory beginnings and her love of microphones
03:40 – Her decision to pursue journalism over the family business
05:20 – The story that shifted how she sees journalism forever
07:00 – Going viral in a Phoenix haboob and learning to let go
09:15 – When Jaime decided to stop being the “perfect anchor” and just be herself
11:00 – Early TV pressures, identity, and finding her voice on GMAZ
13:20 – Career burnout and the moment she almost quit
15:05 – Anchoring, producing, and rolling her own prompter in Missouri
17:30 – Making $15,000/year and doing the job anyway
19:00 – Why local journalism still matters
21:00 – Pure joy: Field Trip Friday, sharks, and chaos that still made it on air
23:45 – Underwater welding on live TV: “I could’ve died”
26:00 – The true-crime story that still haunts her
28:15 – Balancing empathy and tough assignments
30:05 – The behind-the-scenes moments that matter most
31:45 – Why she helps younger women in the newsroom rise up
33:30 – How TV news culture for women has evolved
35:00 – Her raccoon obsession, cherry blossom bucket list, and kid-at-heart energy
36:30 – Jaime’s warmest qualities and why viewers trust her
37:05 – Rapid fire: underwater interviews, budget-free dream stories & more
38:40 – How to follow Jaime and support her work

In this raw and honest episode of Off Deadline, Jaime joins Melissa DiGianfilippo of Proof Publicity to talk about the human side of journalism: the emotional weight of breaking tragic news, the unexpected power of hugs, and the connection she feels to viewers she may never meet.

From her early days in local news to becoming one of Arizona’s most recognizable and beloved anchors on 3TV, Jaime shares how she holds space for grief, joy, and everything in between. They also talk about what’s changed in media over the years, how journalists handle negativity, and the beautiful chaos of covering real life.

Whether you’re a fan of local news, someone chasing truth through storytelling, or just want to feel something deeply human—this episode is for you.

🎧 Topics include:
The hardest day Jaime ever had on-air=
Her emotional “Why” behind every story
The responsibility of being a trusted voice
How TV news is evolving behind the scenes
The healing power of community
The unseen toll of showing up every day

📍 Follow Jaime on Instagram: @cerretanews and @JaimesLocalLove
🎙 Produced by Proof Publicity