Coke at Cannes: Cultural Leadership Is Key to Marketing Plans

Описание к видео Coke at Cannes: Cultural Leadership Is Key to Marketing Plans

Marketer and Coca-Cola VP of Global Advertising Strategy and Content Excellence, Jonathan Mildenhall shares his insights on marketing #workthatmatters and discusses Coke's most prominent ads submitted for the 2013 Cannes Lions. Read the article here: http://CokeURL.com/xahx

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