Hotel Revenue Management Episode 1 (to be continued), Revenue Management Vs Yield Management

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Описание к видео Hotel Revenue Management Episode 1 (to be continued), Revenue Management Vs Yield Management

YIELD MANAGEMENT VS REVENUE MANAGEMENT

WHY REVENUE MANAGEMENT?
Fixed Capacity
Perishable Inventory
High Fixed Cost/Low Variable Cost
Advance Sales
Time Variable Demand
Segment-able Market

YIELD MANAGEMENT
Airlines
Bus & Trains
Golf Course
Bowling Alley
Cinema & Theatre
Rental Business
Media & Advertisement
Electricity & Telecom
Medical Service & Consulting

HOTEL REVENUE MANAGEMENT IS ALL ABOUT SELLING
The Right Room
To the Right Customer
At the Right Price
At the Right Time
In order to maximize the revenue per available time based inventory unit

Revenue Management Episode 2
• Hotel Revenue Management Episode 2 (t...

Revenue Management Episode 3
• Hotel Revenue Management Episode 3 (f...