Episode 4: How to Grow as an Artist | Empire Year

In this episode of Empire Year, host Sasha Murphy provides a live consultation and strategy session for Tangela Mathis, a multi-talented singer, songwriter, producer, and live sound engineer from Memphis, Tennessee. The discussion explores Tangela's musical background, her challenges with social media promotion, and strategies for improving her music career's traction. They delve into the specifics of Tangela's upcoming project 'Bravado', discuss building a stronger online presence, and outline a detailed plan for a future event, addressing marketing strategies, audience engagement, and revenue goals. The session provides insightful strategies tailored to leverage Tangela's strengths and opportunities for growth in the music industry.

00:00 Welcome to Empire Year: Live Consultation with Tangela
00:13 Tangela's Musical Journey and Aspirations
01:19 Navigating the Independent Music Scene
02:00 Strategies for Social Media and Music Promotion
03:15 Setting Goals and Targeting the Right Audience
04:38 Planning for the Bravado Project Release
05:04 Exploring Revenue Streams and Event Planning
06:36 Marketing Strategies and Content Creation for Bravado
13:08 Finalizing Event Details and Revenue Goals
18:50 Breaking Down Event Costs and Profit Goals
19:11 Planning the Venue and Budgeting for Success
20:24 Marketing Strategies and Budget Considerations
21:23 Event Logistics: Lighting, DJ, and Sound Engineering
22:23 Food Provisioning and Total Event Costs
22:50 Setting Profit Goals and Marketing Budgets
23:26 Advanced Marketing: Target Audiences and Content Strategies
25:19 Exploring Additional Revenue Streams
26:11 Deep Dive into Advertising Strategies
29:47 Understanding and Utilizing Sales Funnels
37:10 Final Consultation Advice and Next Steps