Скачать или смотреть When should book publishers innovate? w/Jane Friedman | A People's Guide to Publishing Podcast

"Innovation" is one of the biggest words you hear in just about any industry, especially with the rise of our new AI overlords. It can be so tempting to make big changes just for the sake of making changes!

But what is real innovation, and how do you know when it needs to happen? How do you innovate with intention? Is innovation even right for you?

Jane Friedman of The Bottom Line is back with Joe and Elly this week to talk about branding, change, innovation, and how to go about it all thoughtfully.

(Does "innovation" sound like a word to you anymore?)

Check out The Bottom Line here: https://janefriedman.com/the-bottom-l...

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