From Zero to Sold-Out: Marketing UVI’s HBCU Basketball Classic

Dr. Jerel Drew, the former Athletics Director of the University of the Virgin Islands (UVI), shares how TB Media Group's strategic marketing efforts turned their inaugural HBCU Basketball Classic into a sold-out success.

Watch as Dr. Drew discusses:
- How targeted marketing strategies helped achieve record attendance.
- The role of compelling storytelling and partnerships in engaging the community.
- The significant increase in visibility and support for UVI Athletics from sponsors, prospective student athletes, and future potential participating schools.
- Increased awareness and engagement around this signature event attracted a new athletic conference eager to have UVI join their ranks.

By focusing on effective video content and social media campaigns, we helped UVI not only meet but exceed their goals, resulting in a sold-out event and heightened community engagement. This success story is a testament to the power of strategic storytelling and its ability to create a win-win situation for all involved.

Want to dive deeper into this success story? Check out our detailed case study, Game Changers: How UVI’s Marketing Campaign Scored Big Wins (https://tbmediagroup.com/case-study/g...)

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