Скачать или смотреть When His Side Project Became a Real Business

In the early days, David never planned to go full-time. He was treating his sleep product as a small passion project, something to make, refine, and test.

But when he started showing the product at in-person events, the reaction surprised him. People tried it, liked it, and orders began coming in almost every day. That consistency became the validation he needed to take the project seriously.

This moment when a side project becomes a real business is one many founders in the GBA experience.

Full founder stories, interviews, and practical insight into how business works in China:
https://www.robinconnect.com

I’m Robin. I’ve spent years working between Shenzhen and Hong Kong in marketing, localization, and cross-border roles, the kind of work that puts you inside conversations most global founders never get to hear.

Again and again, people asked the same things: how business in China actually works, who to trust, what’s real, and what’s just noise.

Those conversations made the gap obvious. The outside perception rarely matches what actually happens on the ground — in factories, in small meeting rooms, in founder discussions, in the day-to-day decisions you only understand when you’re here.
RobinConnect came from that gap. I started sharing the real context I was seeing up close: the choices founders make, the mechanics behind products, and the practical logic that drives the business world here.
If you want a clearer, more honest look at how business really works in China, especially through the lens of Shenzhen, this is what I document.