Exploring How Parking Information Influences all Connected Car Services to Imp... Tomohiko Ishibashi

Exploring How Parking Information Influences all Connected Car Services to Improve the Driver User Experience - Tomohiko Ishibashi, Parkopedia

Japan is one of the most densely populated countries in the world, and with approximately 82.09 million motor vehicles on the road in 2021, competition for finding parking is extremely high. Demand heavily outstripping supply, coupled with a myriad different rules and regulations which create risks of expensive fines, results in a very stressful parking experience for the driver. Tomohiko Ishibashi, Parkopedia’s Commercial Director of Japan, will discuss the value of highly granular and extensive parking data to automakers, and explain how crucial it is for drivers to have the accurate information, such as number of parking spaces, prices, hours of operation, height restrictions and if electric vehicle (EV) charge points are present, to ensure positive customer experiences and delight drivers. He will also discuss current and future trends in the Japanese parking industry, and what is set to change with the arrival of software-defined vehicles. Parkopedia is the global leader in digital parking services, working with major Japanese OEM brands worldwide, such as Toyota, Lexus, Honda, Acura, Mazda and Nissan. In Japan, Apple Maps, Mercedes-Benz and Volkswagen Group drivers all currently use the parking services provided by Parkopedia.