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Territory design isn't about boundaries. It's about focus.

Territory design creates the foundation for everything else including lead routing, account planning, and performance measurement.

Kevin Davis, #CEO at ‪@BoogieBoard-ai‬, says that focused territory strategies deliver:
• Reduction in sales cycle length because (reps know their accounts deeply)
• Higher win rates on qualified opportunities (targeted approach vs. spray-and-pray)
• Improved forecast accuracy (clear account ownership enables better pipeline visibility)
• Faster rep onboarding (defined territories create learning frameworks)

Remember: Winning teams treat territory design like a quarterly optimization process. They're constantly asking, "What did our focus teach us about our market?"