Скачать или смотреть The Hidden Psychology Behind Your Shopping Habits

Ever wonder why you overspend even when you try to save? 🤔
It turns out, your brain isn’t just tracking money in one big wallet. Instead, it secretly divides your spending into mental categories—like groceries, household goods, or entertainment.

This phenomenon, known as mental accounting, explains why saving money on toilet paper often leads to buying more shampoo… and why dining out might make you cut back on snacks.

In this video, we’ll explore:
🔍 The five hidden spending categories hardwired in your brain 🧠
🔍 What 6.5 million shopping trips reveal about how we really use money
🔍 How supermarkets and online stores exploit these brain "folders" to get you to buy more

By the end, you’ll see shopping—and your own spending habits—in a whole new light.

📖 Reference:
Fei, Lin, Daniel M. Bartels, and Walter W. Zhang. Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions. Journal of Consumer Research (2025).

#BehavioralEconomics #ConsumerPsychology #MentalAccounting #ShoppingHabits #MoneyTips #Overspending #SpendingPsychology #MarketingTricks #PersonalFinance