Скачать или смотреть Customized Packaging from Mold-Rite Plastics

Choosing the right package design will get your product noticed when competing for shelf attention. Store shelves are very crowded, and 70 percent of purchase decisions are made in the store aisle. What’s more, products have about 3 seconds to get the attention of a consumer. It’s imperative, therefore, for brand owners to maximize shelf impact of their products.
In this video, Packaging World’s Pat Reynolds, VP/Editor-in-Chief, speaks with Leo Brozell, Director of Product Innovation, and Robert “Buck” Rodgers, Director of Corporate Facilities and Manufacturing Engineering, Mold-Rite Plastics, to discuss how to maximize brand presence—and winning strategies that make use of both custom and stock solutions.