Overhauling tech debt: A modern data stack migration journey - Coalesce 2023

When a startup is in its early stages, the data infrastructure is typically built with the best intentions, but doesn’t necessarily scale, and often predates many modern data tools available today. Years later, you might find yourself juggling complexity and tech debt when providing insights. This talk shares the journey Unbounce embarked on to modernize their data stack, including approaches to the following hurdles: demonstrating value and ROI to leadership for buy-in; deciding which tools to adopt; coordinating with data engineers and data analysts to deliver the cross-team project; and ensuring there were no interruptions to stakeholders throughout the migration.

Speaker: Morgan Cabot, Analytics engineering technical lead, Unbounce

Register for Coalesce at https://coalesce.getdbt.com