Digital Nomad Gentrification | Life on the Edge

When the pandemic upended office norms, a wave of workers flocked to Mexico City—causing the city’s digital nomad population to nearly triple between 2019 and 2022. Now, it’s locals who are paying the price.

The influx of foreigners has caused rent prices to double, putting stress on an already tight housing market and forcing longtime residents out of their own city. And rising costs are only half the story. Digital nomads are also altering the fabric of the city, with many Mexico City natives citing concerns about the erasure of their beloved culture.

Watch to learn why this is a political issue, and how the government can start prioritizing locals ahead of foreign capital.

Edge: Gap Collapse

\

Discover more at backslash.com

Follow us:
Instagram: @tbwabackslash
Linkedin: @backslash

Backslash is the cultural intelligence unit of TBWA. Through a dynamic hybrid of strategy, data, and journalism, we turn today’s stories into tomorrow’s opportunities.