Скачать или смотреть From Marketer to CEO: Vanessa Lyons' Powerful Career Journey & Lessons in Leadership

From Marketer to CEO: Vanessa Lyons' Powerful Career Journey & Lessons in Leadership

In this episode of Your Career Journey, Career Coach Emma Graham chats with Vanessa Lyons, CEO of ThinkNewsBrands, about the bold, intentional steps that took her from marketing to the C-suite, and the mindset shifts and personal battles (like cancer) that helped her redefine success along the way.

🎯 Whether you're a marketer ready to grow, a creative feeling stuck, or a corporate leader exploring your next move, this conversation offers deep, real-world career insights you won’t find anywhere else.

💡 What You’ll Learn:
🔹 How to shift from Marketing into Executive and CEO roles
🔹 Why international experience matters (China, NZ, USA)
🔹 Lessons from redundancy, industry changes, and leading small businesses
🔹 The value of commercial thinking for creative professionals
🔹 Resilience through personal adversity (cancer, burnout, reinvention)
🔹 What meaningful work looks like in 2025
🔹 Why defining success on your own terms is key

⏱️ Timestamps:
00:00 – Introduction & Career Origins
00:27 – Graduate Role at Philips
02:27 – International Experience in China
03:55 – Marketing Leadership in New Zealand
07:05 – Telstra & Redundancy
08:41 – Diverse Industry Transitions
12:21 – Small Business Leadership Lessons
14:52 – Transitioning to CEO Roles
23:03 – What Leadership Really Involves
24:02 – Managing Risk & Mental Load
25:28 – Creating Space to Think
26:23 – Career Reflection After Cancer
33:08 – From Purpose to Meaning
40:10 – What Success Means to You
41:37 – Final Advice for Ambitious Marketers

👩‍💼 About Emma Graham – Career Coach for Marketers & Creatives
With 25+ years of experience across training, sales, recruitment, and coaching, Emma Graham helps marketers and creatives gain clarity, take action, and confidently change their careers.

🌐 Website: https://www.egconsulting.au
🔗 LinkedIn:   / emmajgraham  
📸 Instagram:   / .au  

🎁 Free Career Resources:
📄 CV Guide: https://www.egconsulting.au/cv-advice
🔍 LinkedIn Profile Guide: https://www.egconsulting.au/linkedin-...

🎙️ Your Career Journey Podcast – Your compass through the twists and turns of marketing career development.

👤 About Vanessa Lyons
Vanessa Lyons is CEO of ThinkNewsBrands and a dynamic leader with a powerful blend of marketing, commercial, and executive experience. Her career spans multiple countries, industries, and transformations, including a personal journey through cancer that reshaped her leadership philosophy and work-life balance.

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📜 Important Information
⚠️ Disclaimer: The information provided is general advice only. Please do your own research before making any career decisions.
© Copyright: All materials are the property of Emma Graham Career Coach. Sharing and embedding are allowed with credit.

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From Marketer to CEO: Vanessa Lyons' Powerful Career Journey & Lessons in Leadership
🔍 Keywords
career coach for marketers, marketing to CEO, Emma Graham podcast, Vanessa Lyons career, career change coaching, leadership resilience, creative professionals, women in leadership, career after redundancy, personal growth stories, work life balance, career reinvention, meaningful work, Your Career Journey podcast

🔗 Hashtags
#CareerCoaching,#MarketingToCEO,#EmmaGraham,#VanessaLyons,#CreativeCareers,
#CareerDevelopment,#WomenInLeadership,#CareerChangeCoach,#YourCareerJourney
#WorkLifeBalance,#LeadershipLessons,#ResilientLeadership,#MeaningfulWork,#CareerAdvicePodcast

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