The lack of Black representation in film and TV: creating a more inclusive, equitable industry.

In this Color Of Conversation, Panelists: Aaron Edmonds, Vice President, Film – Hartbeat
and Sheldon Lyn, Partner, McKinsey & Company discuss Black representation in film and TV: a 10 billion-dollar opportunity
Movies and television are often an escape from and a reflection of life unfolding. They also can play an outsize role in shaping and reinforcing cultural beliefs and attitudes about race, both in the United States and internationally. However, Black talent remains underrepresented in the TV and film industry both on and off screen. In fact, McKinsey & Company found that this lack of representing is costing the industry $10B annually.
While progress has been made with regards to talent diversity in the film industry in recent years inequity is deeply entrenched across the film and TV ecosystem. Join us for a discussion on the challenges that Black talent in the film and TV industry face, and the opportunities to create a more inclusive, equitable industry.
Panelists: Aaron Edmonds, Vice President, Film – Hartbeat
and Sheldon Lyn, Partner, McKinsey & Company
00:00 Introduction
03:56 Major findings from research
09:17 Projects with Black producer(s) increase chances of having a Black director and writers
14:08 Current counter-movement against diversity
15:10 Black projects outperform at box office due to audience support
15:52 Intro of Aaron Edmonds, VP of Film, Hartbeat
17:42 Early beginnings - Path to success
20:12 The role of companies like Hartbeat
24:17 The buying power of the diverse audience
29:40 Impact of education system in developing relationship skills of young people
34:16 Mentorship
39:00 Using the data in seeking financing
41:42 Telling stories that are character specific but relatable to all
45:23 Hartbeat’s Women Right Now program
49:54 The importance of tenacity, persistence and self-belief


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About Martha’s Vineyard African-American Film Festival
Established in 2002, the Martha’s Vineyard African American Film Festival (MVAAFF) is an Academy-Award® accredited Black Film Festival where independent and established African American filmmakers can showcase, screen and promote emerging feature, documentary, and short films from across the world. The brainchild of husband and wife team, Floyd and Stephanie Rance, the MVAAFF provides a nurturing environment for African American filmmakers to test their creativity, while providing sponsors a captive audience to promote their brands among a highly discerning community of people of color.

--------------------------------About Run&Shoot Filmworks---------------------------------------------------
Run&Shoot Filmworks, producer of the Martha’s Vineyard African American Film Festival (MVAAFF), is a film production company credited with creating outstanding visual work for several clients including HBO, Martell Cognac, Reebok, NBC Sports and Footlocker. For the past 18 years, Run&Shoot Filmworks has produced the MVAAFF with the primary goal of providing a positive environment where filmmakers can share their thoughts, ideas and aspirations with each other without judgement with the goal of supporting one another.