Long-Form Social Content: A Conversation with Adrienne Samuels Gibbs

0:05 Introduction
0:58 Overview of HumanitiesX
2:55 Overview of Chicago Content Strategy Meetup
4:03 Speaker Introduction
6:18 Main Speaker (Adrienne Samuels Gibbs) Begins
7:27 Different Types of Communicators
9:30 Public Discourse on Medium
11:59 Medium's "Zora" Publication
22:20 Medium's Editing Process
24:01 Medium's "Elemental" Publication
27:55 Medium's Approach to Content Strategy
34:46 Question: How do we know when Medium is the right vehicle?
37:28 Question: How do you define when a piece is successful?
39:44 Question: How do Medium articles circulate?
43:33 Question: Why do some Medium publications die, and is Medium's emphasis on amplifying new short-term ideas or on ideas with longevity?
48:19 Question: For people from other professional backgrounds, how does one prepare for writing on Medium?
52:10 Question: How are brands using Medium successfully?
57:13 Closing