Скачать или смотреть CANNES LIONS 2023: Jury Insights on Entertainment for Gaming

CANNES LIONS 2023: Advertising in gaming is quickly opening up new doors for brands and marketers to connect with their audiences, and it’s high time we recognize the work that are defining the industry’s new media landscape.

In this video, Entertainment for Gaming Lions jurors Lydia Winters (Chief Storyteller at Mojang Studios, Sweden), Joey David-Tiempo (Founder & CEO of Octopus&Whale, Philippines) and Francine Li (Globel Head of Marketing at Riot Games, Global) shared insights from the entries that won on the category’s inaugural year at Cannes Lions International Festival of Creativity.

From case studies to category surprises, here’s what the jurors had to say. 🦁🎮

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