YouTube Works Awards Southeast Asia 2024 | Best of Google AI Winner

Sobat Hemat | Indonesia | GrabTransport, M&C Saatchi Performance, Grab Creative Studio

To stay ahead of competition, Grab needed a personalized way to win over a highly penetrated market. By localizing different story versions to convey a sense of freedom in mobility, Grab made the most of personalization tools from YouTube, Google Creative Studio and Weather API to deliver the right message to the right person in the right context, and significantly reduce costs at the same time. With a lower Cost Per Impression and a higher Click-Through Rate vs manually optimized campaigns, topped with an increase in penetration, Grab had improved campaign efficiency and effectiveness with the help of Google AI.

Learn more on yt.be/works.sea.