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Join Scott Pierce from Listings-to-Leads in this webinar as he dives into Facebook ads and the crucial follow-up strategies for maximizing their effectiveness in real estate. Scott covers creating high-conversion ads, utilizing AI text follow-ups, email marketing, and leveraging landing pages. Get insights on targeting both local and broader markets, using professional images, and the value of consistent advertising. Additionally, learn how to customize your PDF guides, set up retargeting, and automate lead generation with various CRM integrations. Perfect for real estate agents looking to optimize their marketing efforts and generate quality leads.

00:00 Introduction to Facebook Ads and Follow-Up
00:20 Overview of Listings to Leads Platform
00:43 Importance of Marketing Listings
02:23 Open House Ads and Seller Leads
06:01 AI Text Follow-Up and Lead Engagement
11:34 Email Follow-Up and CRM Integration
20:13 Creating Effective Facebook Ads
25:23 Customizing Ad Templates and Images
30:54 Budgeting and Targeting for Facebook Ads
36:14 Using PDF Guides and AI Text Follow-Up
42:32 Introduction to the Seller Guide
43:01 Uploading and Customizing Your Guide
43:37 Creating and Managing Forms
44:43 Retargeting and Custom Audiences
45:40 Landing Pages and Price Reduced Ads
47:38 Advanced Customization Techniques
49:29 IDX Links and Redirects
54:17 Final Tips and Q&A