No.07 ~ Ethics or Unethic in Advertising | Meaning | Puffery | Surrogate | Stereotyping | Subliminal

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00:00 Starting
01:29 Meaning of ethics in advertising
04:20 Principles of ethics in advertising
13:38 Meaning of Un-ethics in Advertising
14:37 Puffery in Advertising
19:45 Surrogate in Advertising
27:15 Stereotyping in Advertising
35:45 Subliminal in Advertising
37:49 Advertising to Children

👉 Meaning of Advertising Ethics

The blast of new media, technologies, and opportunities changing the business activity rapidly. It creates a need for ethics in advertising so that customers do not get exploited.
Advertising ethics means a set of moral principles that a company used in its daily dealings with the world at large, or with a single customer. Many businesses have gained a good reputation just by ethical in business.

To some people, businesses are for making money. Making money is not wrong in itself, but ethics must be followed for customer welfare.
- Thus ethics in advertising means a set of well-defined principles that make communication between the seller and the buyer.
An ethical advertisement is that which doesn’t lie, doesn’t make fake or false claims.
It includes honest, decent, and truthful advertising.

👉 Principles of Ethics in Advertising

1.) Honesty.
2.) Social Responsibility.
3.) Exploitation of Goodwill.
4.) Health.
5.) Safety of Customer Information.
6.) Comparisons.
7.) Children Protection.
8.) Unsolicited Product.

👉 Meaning of Unethical Advertising

Unethical advertising means when a company misleading the customer or uses false claims so that customers buy their products. The company uses advertising there own advantage. Some company crosses their line to sell there product and earn profit by misleading the customers.
There are many unethical practices done by the company to beat the competition and gain a large market share for selling more and more product or to increase profits.

👉 Types of Unethical Advertising

A.) Puffery Advertising.

Puffs up - The product to appear like more than it is.

Advertising puffery is defined as advertising or promotional activity that makes broadly exaggerated ( representation of something as more extreme or dramatic than it is ) or boastful ( excessive self-pride ) statements about a product or service that are subjective (a matter of opinion), rather than objective (something measurable).

Puffery does not create any warranty or guarantee for the consumer.

B.) Surrogate advertising.

1.) Meaning of Surrogate advertising
2.) Surrogate Advertising In INDIA
3.) Example of Surrogate Advertising
4.) Surrogate Advertising Images
5.) Advantages of Surrogate Advertising
6.) Disadvantages of Surrogate Advertising

C.) Stereotyping Advertising.

1. Meaning of stereotyping.
2. Stereotyping in Advertising.
3. Stereotyping Advertising Images.
4. Types of Stereotype Advertising.

D.) Subliminal Advertising.

Advertising that uses images, sounds, and content that the conscious mind is not aware of, in order to influence people and make them attracted to a product for purchasing. Subliminal advertising is manipulative because it acts on us without our knowledge or consent. Such advertisements sometimes just flash a product name on the screen. It can be positive or negative.

Example - Want energy drink XYZ.

E.) Advertising to Children.

Children are shown as cute and happy in advertising. Ads are shown in such a way that children force or request to there parents to buy the product. Sometimes the ads itself create a demand for their parent, that they require this product for their children. Products are positioned to solve a problem for the parents. For example, a diaper that absorbs the urine. The perfect family with a happy child is a common stereotype used to target the middle class.