Скачать или смотреть Joanna Knight: On Culture, Leaders.Inc, and How to Interrupt a Prime Minister

In this episode of Estate Agency Leaders, Ian Preston interviews Joanna Knight on Culture, Moneypenny, Growth, and Future Business Models.

Join us as we sit down with Joanna Knight, CEO of Leaders.Inc., to trace her unique career path from selling typewriter ribbons internationally to becoming a driving force behind Moneypenny for two decades.

Jo, who was recognized with an OBE for her services, discusses her decision to leave Moneypenny, calling it a "complete win-win" as both she and the business were ready for "fresh management".

She also reveals the foundational principles behind Moneypenny’s renowned culture, a business that fundamentally answers phone calls for companies.
She emphasises that a positive work environment isn't created by "one big magic button" but by a "collection of... the hundred thousand tiny little things that matter".

At Leaders, Inc., Jo’s strategy focuses on "incremental marginal gains, evolution rather than revolution," aiming for "more of the same but even better".

Finally, the conversation tackles the integration of technology in people-focused businesses. Jo advises us against choosing "people or tech," urging leaders to instead ask, "what does my future business model look like?".
She encourages entrepreneurs to trust their "gut feel" over a "solid business case".

Her final advice for business owners for 2026 is to invest in their people, giving them "space to learn" and connect with "great people from other businesses".