Скачать или смотреть Keynote - Jeff Gomez, CEO, Starlight Runner Entertainment | Merging Media 2012

Merging Media 2012-October 25, 2012
KEYNOTE -- Jeff Gomez, CEO, Starlight Runner Entertainment

Changing the Face of Entertainment & Storytelling Across All Platforms

In an age of pervasive communication, storytellers and brand owners require new ways to reach across tumultuous oceans of media to connect effectively with a mass audience. Over the past five years, new techniques of striking potential have emerged. In this exclusive talk, Jeff Gomez CEO of Starlight Runner Entertainment and the world's leading producer of transmedia franchises, will track the latest breakthroughs (both business-wise and creative) in the global adoption of transmedia storytelling practices. In addition to case studies out of Hollywood, Madison Avenue and Canada, Jeff will also candidly discuss how creatives, producers, studios and corporations can benefit from these techniques and best adapt to the seismic changes all of us are facing. Fast Company named Starlight Runner Entertainment the #5 most innovate company in media in 2011. Jeff was instrumental in getting the "Transmedia Producer" credit recognized by the Producers Guild of America just a few years ago.