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Forget About The Specifics Of Your Network Marketing Company Because It's The Last Thing You Should Be Concerned With

It starts with an emphasis on Marketing...

Your prospect doesn't wake up in the morning wondering all about your company. They don't fall asleep at night thinking and wondering about your company. The things they wake up thinking about, and the things that keep them up at night are their problems.

It might be weight loss (How will I lose XX pounds before my daughter's wedding?)
It might be how to make more money in my current business (I haven't had any visitors to my site this week. If I could just get 20 qualified people a day to visit my site, but how?)

Becoming Customer Centric

The mindshift occurrs when you stop thinking as much about your company, and think more about your prospect. This is what's called becoming "customer centric." Think like your prospect. Because they're not thinking about all of these features of your company.

First and foremost, you want to think about your prospect and the problems they're trying to solve. When you do, you immediately position yourself as a solutions provider (and therefore are perceived as someone trying to sell you something).

Again, this is quite a mindshift for many of you, but it will make a considerable difference in your business. It means you don't lead with extolling the virtues of your company. Instead, you're thinking about your prospect. What are the thoughts rumbling through their mind? Be intimately connected to this.

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