How to get Football Club sponsorship

How do you get football club sponsorship? This videos covers the key steps you need to take get a sponsor.

Firstly, it's important to remember that sponsorship can be a wide range of things, anything from a good-will donation from a local coffee shop to a local business providing financial backing in return for their logo on your kit.

Regardless of what level of sponsorship your club is aiming for the steps are the same. It all starts with research, you need to know everything about your club and any business you want to approach. From here you'll need to make contact and demonstrate your value. Why should the person or business your contacting support your club?

Next, figure out what kind of sponsorship would be appropriate and challenge yourself to think more broadly than just “x amount of money for their logo on your website. Finally, maintenance. You need to look after these relationships and track your data as it comes in.

These budgeting tips are designed to help grassroots football clubs all over the world with their numbers because we believe that better numbers off the pitch, mean better numbers on it.

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