The New Enemy of The Fitness Industry I Jarrod Saracco

On this week’s episode of the Escape Your Limits podcast, our guest is Jarrod Saracco, an industry veteran who at the age of 17 gained his first accreditation as a PT and by 18, had established himself as the youngest medical exercise specialist in the United States, specializing in pre and post rehab.

In 2020, Jarrod became COO of World Gym International, responsible for the commercial and operational success of 225 facilities across 15 countries. Whilst in this role he continued to grow his full-service Health Club Doctor consultancy brand.

Today, Jarrod’s work takes him all over the world, working directly with club operators to maximize profits and accelerate business growth, as well as sharing his experience and insights via keynote speeches at international conferences and trade shows.

Today, Jarrod Saracco talks about:

● A controversial fitness industry news story hitting the headlines.
● The importance of having tough conversations in order to drive change.
● Both the generational and cultural shift taking place within fitness.
● The positive, and negative role media can play in ‘PR-ing’ the industry .
● The fear of voicing an opinion in case of criticism.
● The power of gym culture.
● The power our industry has to impact change.

This is a thought-provoking conversation and we'd love your thoughts on it.

To learn more about Jarrod Saracco, click here: https://www.healthclubdoctor.com/

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0:00 Intro
3:09 The media is the enemy to the fitness industry
4:37 Increase of women hitting the gym
9:40 Leaders setting an example to live healthily
14:06 Tougher conversations make for tougher people
18:09 The power of gym culture
23:53 Why we should be setting our own rules
28:20 Pockets of competition within the industry
33:26 The resilience of the fitness industry
39:35 The growth of strength training
46:49 Social media’s influence on training
1:00:13 What Jarrod is focusing on next