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PRACTICE AND REVIEW Grade-only PRACTICE MOBILE SITE # 3 (WEEK 4)
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   • RECORDING CLASS Tus 04 Feb 25 WEBPAGE PART...  

The future of
mobile
marketing
As computing power increases and
devices get physically smaller, so what
our mobile devices can become more
and more interesting. Advances like voice
recognition, augmented reality (AR) and
high-resolution video displays have all
relied on these increases in computing
power to make them available on
mainstream mobile devices.
Exponential
growth in
perspective
One of the most important elements of
this growth in computing power is
impacting our mobile devices is its
exponential rate. The human brain is
very good at understanding things that
grow linearly, that is, something
that grows at the same rate on an
ongoing basis, like counting from 1 to
100. What we are not so good at is
getting our heads around exponential
growth. The best way to do this is to
consider an example
Technology
as an enabler
This means that the devices we
use will be able to do more
and more things that
previously seemed
impossible, and the rate of
these technology
developments will get faster
and faster.
The near future
Google’s ‘Glass’ product is a
glimpse of a very near future that
combines a wearable mobile device
that provides augmented reality,
voice recognition and a range of
functionality via internet connection.
Mobile changing society
This reaction is interesting for many reasons, but
most of all it shows how mobile technology is
changing our day-by-day lives so fundamentally.
Essentially, the technology is moving more quickly
than society is adapting to it and developing
cultural norms in how to deal with it.
Frictionless
technology
Reducing how much the
technology gets in the way of
what I am trying to do and
creating a more seamless
experience is what ‘frictionless’
technology is all about. We could
compare what technology we
need to carry now to create, edit
and publish a video. Twenty years
ago, it would have meant a lot of
heavy and very expensive
equipment. Now it means carrying
the average smartphone.
THE DISTANT FUTURE
This could mean some very significant changes
to the world around us. A very clear point, in my
opinion, is the idea that ‘mobile technology’ will
become irrelevant (and some would argue it
already is).