Скачать или смотреть Pricing Psychology: The Magic of $0.99

Why does $0.99 feel cheaper than $1 — even when you know it isn’t?

This isn’t a mistake.
It isn’t coincidence.
And it isn’t about math.

It’s about how the human brain processes numbers.

For more than a century, marketers and retailers have used a subtle psychological mechanism to shape buying decisions — quietly, consistently, and at massive scale.

In this episode of Business Codex, we break down:
• Why .99 pricing works
• How your brain rounds numbers emotionally, not logically
• Why premium brands avoid .99 — and what they use instead
• How the same mechanism appears everywhere, just dressed differently

You’re not just looking at a price.
You’re encountering a system.