The New Division - Soft Sell

The New Division - Soft Sell
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Music & lyrics by John Kunkel

I took your 9mm gun
Buried it under the morning sun 
I grabbed the bullets that would’ve become 
Another loss 
 
And all our worries now are gone
Don't hurry down you'll find its better this way
The past ain't looking back
For words to set you back
You'll lose it all the same

Got here in time, stopped a violent run
Somethings just never can be undone
I know your eyes when getting they're spun
So take the loss

And all our worries now are gone
Don't hurry down you'll find its better this way
The past ain't looking back
For words to set you back
You'll lose it all the same
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Bio
Spearheaded by John Kunkel (vox/producer). The New Division is an LA-based tour de force. Influenced by a mix of new wave, progressive house, and techno, Kunkel has taken the tastiest slices of these genres and blended them into The New Division's signature sound. With a sound that feels comfortably connected to the past but with a momentum that fastens them to the future, at its core The New Division's custom blend of electronic adds tugging lyrics to each track, bringing satisfying emotion to the party.

In early 2011, Kunkel felt they had 6 songs right and put out the highly acclaimed EP, The Rookie. It wasn't long after that he felt they had enough material for a full length, and in late 2011, The New Division released Shadows. This album generated a huge buzz. As more people put their ears to it, Shadows continued to climb up charts all across the US as well as internationally. Several music publications named the LP a top album of 2011.

Now in 2019, The New Division is gearing up to release its fourth LP, "Hidden Memories" - Kunkel's most ambitious effort to date. Featuring 10 tracks ranging from dark and brooding to emotive and uplifting, "Hidden Memories" was produced and recorded in Los Angeles, CA. Pulsating with bruising basslines, dance-infused drums, and decked out atmospheric vocals, "Hidden Memories" serves as an homage to the music that has inspired Kunkel for the past decade.

"I wanted Hidden Memories to be a blend of what I felt were the best parts of my early years as The New Division, a return to form of sorts," Kunkel says. "I picked up where I left off, back when I was listening to a lot of dance records ranging from progressive, trance, early new wave, and synthpop. The blend of all those sounds is what I envisioned for 'Hidden Memories.'"

Longtime collaborator and co-producer F.J. DeSanto (Trade Secrets), also assisted on the record, "F.J.'s been a part of each album since "Together We Shine," and has always been a guiding force for TND," Kunkel said. "I tend to lose focus quite easily. I generally like everything I end up writing, but he understands what works from an outsider's perspective which I think is crucial from an objective standpoint."

Accompanied by a group of live musicians, including Alex Gonzales (Drums), James Meays (Guitars), Danny Corrales (Bass), and Michael Janz (Keys) - Kunkel and his mates have embarked on multiple US tours, with several dates in both South America and Europe.