Скачать или смотреть Roadmap to a Successful E-commerce Brand Ft. Ahmed Rauf Essa| 01| Ali Swati

In the very first episode of our podcast, we will be talking with the owner of one of the leading e-commerce brands in Pakistan, 'Telemart.' We will discuss how one can successfully build their own e-commerce brand and ways to reduce return rates.


Timecodes
0:00:00 Recap
0:00:41 Introduction
0:02:31 Idea behind Telemart
0:07:44 Branding
0:08:57 Who is Ahmed's Mentors?
0:10:06 Marketing Budget
0:10:22 First Ecommerce Page verification
0:10:43 Importance of retail
0:12:33 Why practical exposure is important
0:14:24 Impact of retail on business
0:15:21 Two pillars of business
0:16:14 Evaluation
0:17:23 Customer Retention
0:18:31 Capital for Outlets
0:19:01 Impact of location on franchise model
0:21:01 How to cater franchise needs
0:21:45 Impact of franchise evaluation on business
0:22:29 What is multiple in e-commerce
0:24:07 Evaluation Deck
0:25:36 Forecasted financial model
0:27:07 Types of investors
0:31:01 How VC make money
0:33:19 Money Distribution in equity
0:37:15 E-commerce's future in Pakistan
0:44:47 Internet and Smartphone penetration issues in Pakistan
0:47:15 When will e-commerce grow in Pakistan
0:48:30 Role of government in E-commerce
0:51:41 Challenges in E-commerce and Branding
0:54:01 How to reduce return rate
0:58:30 Reasons to add return in product cost
1:00:01 Why to not give free delivery
1:00:31 Right way to calculate product cost
1:01:01 Things to focus on, in product economics
1:02:01 Know your target audience
1:03:42 Markets for people who wants to work in white label
1:05:32 Try to reduce product cancellation
1:06:08 Perks of being a wholesaler
1:07:21 Brand building for wholesalers
1:08:01 Never be price centric
1:09:07 Advice for e-commencers
1:11:41 Always choose your interest
1:12:32 Research is core for any business
1:13:36 Two thinking patterns behind company building
1:14:17 Find good alliances
1:16:32 Look for penetration space
1:17:05 How to pitch to investors
1:18:46 Talk to right people
1:19:21 Search for right mentors