Скачать или смотреть How To Create A Unique Mechanism For Your Product Or Service

In the classic marketing book, Breakthrough Advertising, Eugene Schwartz shared many ideas and concepts that are more than relevant today. One of them is the unique mechanism. The unique part, component, piece or thing that makes your product work. The mechanism that delivers on the promise of your product or service.

In this video from Todd Brown, he breaks down what a unique mechanism is and shares why every entrepreneur needs to build in a unique mechanism into their product and marketing campaigns.

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