Consumer Behaviour Models with detailed Examples - Simplest explanation ever

Consumer Behaviour is a study of how individuals make decisions to spend available resources, and helps us understand who is more likely to buy our product or service. It can also help organisation refine their advertising, and spend resources efficiently. There are several models of consumer behaviour - some are traditional, and others are contemporary.
In this simple tutorial, we look into several models, and use detailed examples to simplify them.

Tutorial on the 4Ps of marketing (marketing mix):
   • The Extended Marketing Mix - 7Ps of M...  

Tutorial on PEST / PESTEL analysis:
   • PESTLE Analysis - The Simplest explan...  

Tutorial on Maslow's Hierarchy of needs:
   • The use of Maslow's Hierarchy of Need...  

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