Who cares what celebrities think??

Kanye West’s support of President Trump nearly broke the internet, and other celebrities have played an outspoken role in supporting political candidates or advocating for social issues. Lou explains why celebrity endorsements may actually backfire.


SOURCES & FURTHER READING

Oprah’s role in the 2008 Democratic Primary
http://www.stat.columbia.edu/~gelman/...

O’Regan’s Study on Celebrity Endorsements
https://www.tandfonline.com/doi/abs/1...

Summary of Cobb’s Studies on Celebrity Endorsements
https://news.ncsu.edu/2010/04/wmscobb...

Brubaker’s Study on Celebrity Endorsements
http://ac-journal.org/journal/pubs/20...

Jackson’s Study on Celebrity Endorsement
https://www.tandfonline.com/doi/abs/1...

Jackson on Celebrity Endorsement
https://www.thedailybeast.com/do-cele...

Study on Celebrity Advocacy (first study cited)
http://journals.sagepub.com/doi/pdf/1...

CREDITS
Writer: Louis Foglia
Editor: Page Ellerson
Researcher: Page Ellerson

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