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The CRO Tool Paradox: Why $2.8B in Optimization Spend Still Leaves Us with 97% Non-Conversion

As marketing agencies, we've invested heavily in conversion rate optimization tools - and they work! But there's a strategic problem we're not addressing that's costing us millions in potential revenue.

In this video, I break down:
🎯 Why CRO tools are fantastic but fundamentally reactive
📊 The real data behind the $2.8B optimization market
🔍 Why we're still stuck with 97% visitor indifference
💡 The difference between optimizing conversions vs creating intent
🚀 What agencies should focus on instead

If you're celebrating 15-30% conversion lifts while 95% of your traffic bounces with zero interest, this video will change how you think about optimization strategy.

Perfect for:
• Digital marketing agencies
• CRO specialists
• Marketing directors
• Anyone frustrated with visitor indifference

Key takeaway: We've become sophisticated at treating symptoms while the core problem remains untouched.

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Timestamps:
0:00 - The $2.8B CRO investment reality
0:30 - Why CRO tools work but miss the point
1:00 - The 97% visitor indifference problem
1:30 - What we should focus on instead

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