The Painful Death of Indie Rock

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What caused the death of indie music? I look at the origins of indie rock, the influence of grunge, the 2000s garage rock explosion and how The OC, American Apparel and Urban Outfitters further commercialized indie rock.
Edited by Tim Gilli: https://bit.ly/tmgprmba
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0:00 Intro
3:15 The origins of indie
7:30 Indie gets commercialized
11:33 The 2000s explosion