Analysing your business STRUCTURE CONDUCT and PERFORMANCE

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Structure conduct performance (SCP) Model

When running your business your success will obviously depend on what edge you have against your competitors. This is what is referred to as competitive advantage

But how do you position your business to achieve such?

The primary determinant of your business performance, according to market based view theory of competitive advantage, depends on industry you are in and external market orientation
STRUCTURE CONDUCT PERFORMANCE OR SIMPLY put SCP model is one such model that can help you orient yourself to get the best out of the market you are in

In other words your business financial PERFORMANCE is caused by the competitive conduct of players in the industry. The conduct itself is in turn caused by the industry structure.