Скачать или смотреть B2B Marketing Strategy & Consumer Behaviour Trends with Annabel Venner | After Dinner Chats Ep. 24

How do global brands need to adapt their marketing strategy to survive shifting consumer behaviour trends? In this episode, we are joined by Annabel Venner, an award-winning Global Marketing Leader, Fractional CMO, and former Executive at Coca-Cola and Hiscox.

Annabel shares her incredible journey navigating a major marketing career transition from FMCG B2C to financial services B2B marketing. We explore why continuous marketing education is critical for long-term success, and unpack vital global marketing insights for anyone looking to scale operations across diverse Asian markets.

🕒 Timestamps:
• 00:00 - Intro & Annabel Venner’s Career Journey
• 01:21 - Valentine's Day Shifts: Real Consumer Behaviour Trends
• 06:17 - Coca-Cola Personalisation vs. Modern Brand Moments
• 07:12 - B2C to B2B: The Marketing Career Transition to Hiscox
• 10:28 - Mark Ritson, P&Ls, and Continuous Marketing Education
• 12:02 - Global Marketing Insights: Operating in Singapore, Hong Kong & Thailand
• 14:38 - The "High Five": Rory Sutherland, Career Risks & Funny Shoot Mishaps

About Our Guest:
Annabel Venner is a highly commercial Strategic Marketing Consultant and Fractional CMO. Armed with a chemistry degree, she spent years driving B2C growth at Coca-Cola before taking on the B2B world as CMO at Hiscox. Today, she uses her extensive international experience to challenge the status quo and help brands achieve scalable commercial growth.