Скачать или смотреть TV3 60 Sec Brand Spot

BDA Sydney recently delivered the entire on air presentation, promotions and print package refresh for top FTA New Zealand Broadcaster, TV3.

BDA Sydney created a new energetic brand refresh, having successfully guarded the brand since in 2002. The new idents, package and print redesign convey a fresh, contemporary feel whilst retaining the core brand elements that TV3 is instantly recognised for; such as the BDA Sydney designed fern stencil logo, the strong, vertical colour palette of green, pink & blue. A visually striking three colour barcode design was developed and applied as a brand mechanic that communicates the brand across all contact points.

A live action shoot featuring all of TV3's celebrities helps re-position TV3 in confident, fresher and more energetic territory.