Скачать или смотреть Why Nostalgia Is the Most Powerful Marketing Weapon

Why Nostalgia Is the Most Powerful Marketing Weapon

That Home Depot Christmas tree commercial isn’t selling pine needles.
It’s selling memory.

When people argue about real versus artificial Christmas trees, they aren’t really debating price, convenience, or the environment. They’re arguing about identity, tradition, and belonging.

Products like milk, raisins, or Christmas trees can’t meaningfully compete on features. One carton looks like another. One tree smells like another. So brands do the only thing left: they compete on feeling.

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Filtered with TJ Walker goes beyond headlines to reveal how news in business, tech, and culture is framed, delivered, and received. Hosted by TJ Walker—a media trainer who has worked with presidents, Fortune 500 CEOs, Nobel laureates, and UN leaders—the show offers daily insights into the real mechanics of influence and communication.
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