Скачать или смотреть The 5 Coffee Waves You Need to Know About

The term “Wave of coffee” refers to a significant period in time or stage in the coffee industry. Coffee waves represent transitions in coffee culture, with each movement focusing on different aspects of coffee appreciation and production.

The first wave represents the shift from coffee as a novelty to a commodity.
The second wave represents a shift from commodity coffee to coffee culture.
The third wave represents a shift from coffee culture to consumer awareness and specialty coffee.
The fourth wave represents the shift from craft coffee to scientific methods in coffee production.
The fifth wave focuses on scaling high-quality coffee to achieve customer-focused and sustained business success.
Each coffee wave has its own priorities and philosophies, contributing to the consumer's experience and shaping the coffee market. Sometimes these waves overlap, with one influencing the next.

These shifts are driven by consumer attitudes, market dynamics, technological innovations, and changes within the coffee industry itself, including bean quality and coffee sourcing practices.

The European and American coffee markets have already experienced several coffee waves. By understanding these coffee movements, you can gain insight into how coffee trends are evolving and where the industry is headed.